ROI/How We Work:
Our media strategy is focused on accountability and delivering a return on investment. This approach prevents your campaign from “going off the rails” and spending money where there is not a measurable result. Our on-going media management encompasses favorable rates, selective targeting, and constant optimization.
- Evaluate: Analyze past media results, review product offering, and creative.
- Plan: Media placement opportunities based on fit to the target audience, cost, and campaign goals.
- Air/Execute: Place your videos to generate response and build your brand.
- Track: Using our proprietary reporting system SOAR, we measure and report the impact both offline and online.
- SOAR allows reporting against any significant DRTV media metric.
- We are able to bring together analytics from several sales channels (direct, retail, and online) and show how video advertising has impacted ROI.
- Provides ability to make timely decisions to optimize media buys.
- Provides customized reporting.