President and Founder
Phil founded Tower Media in 1991 to put his pioneering media strategies to work. His strategies with Direct Response Advertising has always coupled outcomes with expenditures. These philosophies have helped startup companies grow to become household names with millions of customers. He has also worked successfully to grow non-profit organization donor lists to meet their unique funding requirements.
He coined the phrase “Sustainable Media” to describe the purchase of advertising media that generates the cash flow to fuel additional advertising growth. Phil's entrepreneurial spirit infuses campaigns with longevity and growth.
With a background rooted in business, Phil has worked in many facets of multi-media advertising. Before starting Tower Media, he published Real Estate Profile, a weekly advertiser-based newspaper in Chicago. Phil holds a Masters Degree from the Kellogg Graduate School of Management and a BBA in Accounting from the University of Iowa.